News and insights from Adloox
Dive into the world of ad verification & measurement. Explore insights, read our exclusive interviews and stay up to date with our product.
News and insights from Adloox
Dive into the world of ad verification & measurement. Explore insights, read our exclusive interviews and stay up to date with our product.
News and insights from Adloox
Dive into the world of ad verification & measurement. Explore insights, read our exclusive interviews and stay up to date with our product.
Embark on a journey into the forefront of AdTech with 'AdLeaders,' Adloox's podcast showcasing interviews with visionary industry leaders who share their insights and stories. Learn more →
Embark on a journey into the forefront of AdTech with 'AdLeaders,' Adloox's podcast showcasing interviews with visionary industry leaders who share their insights and stories. Learn more →
Insights, MFAs
The MFA Bulletin: June 2024
Thanks to years of experience hunting down and removing MFA fraud sites ("Made-for-Arbitrage"), we are able to identify MFA fraud on top ad exchanges using post-impression data and categorize rates based on impression volume and MFA rate. Here's our latest MFA bulletin, for June 2024.
Jul 11, 2024
News, Customers
Cofidis Renews Trust in Adloox for Ad Verification of Display Campaigns
Cofidis, a french consumer credit expert for over 10 million customers, renews its trust in Adloox as a third-party advertising verifier for all its display advertising operations. With this renewed partnership, Cofidis will deploy advanced features on its programmatic or direct advertising operations, including attention measurement.
Jul 8, 2024
News, Integration
Adloox brings Scope3's Carbon Emissions Data to its ad verification platform, helping advertisers improve sustainability across media buys
Gathering Scope3 data across Adloox's ad verification suite will help advertisers better understand and reduce their carbon footprint. Adloox is glad to be working with Scope3, the pioneer source of media supply chain emissions data, to bring another key layer to its suite of unique monitoring and verification solutions.
Jul 1, 2024
Customers
How CANAL+ BRAND SOLUTIONS deploy attention measurement for in-stream video
CANAL+ BRAND SOLUTIONS is CANAL+’s ad network, covering the TV and digital brands of a major French media conglomerate. They view attention measurement as an innovative and incremental metric. We discussed their strategy with Emmanuelle Godard and Dorothée Alabeurthe.
May 24, 2024
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