Brut. partners with Adloox to strengthen advertising activities optimization
Brut. teams up with Adloox for robust ad-verification, bolstering brand safety, preventing fraud, and improving measurement in its programmatic ad ecosystem, spanning audience extension, digital media buying, and publishing.
5 questions to Solenn Perrois, Advertising Manager at Yves Rocher
Explore how Yves Rocher utilizes programmatic ads, display, and video to engage audiences and boost customer base across 690 stores. Gain insights from Solenn Perrois, Advertising Manager, on their strategy, industry viewpoint, and the roles of Adloox.
5 questions to Sebastien Janin, Founder at NÜ Programmatique
Meet Sébastien, a Montreal-based programmatic advertising expert. With extensive experience at top agencies, he's now the driving force behind NÜ Programmatique, a cutting-edge adtech company focused solely on externalized programmatic ad ops.
How MFA fraudsters trick advertisers into buying overpriced fake traffic
"Made for Advertising" websites have become a headache for advertisers using programmatic, consuming up to 21% of their ad budget. Here's how it works for scammers. Here is the most common and pernicious MFA fraud technique.
What is the Open Measurement SDK and how it serves CTV advertising
The IAB Tech Lab created the OM SDK to enable third-party measurement of ads on web video and native apps. It simplifies access to measurement data, especially for CTV campaigns, by integrating with the OMID API for measurement signals.