Thanks to years of experience hunting down and removing MFA fraud sites ("Made-for-Arbitrage"), we are able to identify MFA fraud on top ad exchanges using post-impression data and categorize rates based on impression volume and MFA rate. Here's our latest MFA bulletin, for June 2024.

Cofidis, a french consumer credit expert for over 10 million customers, renews its trust in Adloox as a third-party advertising verifier for all its display advertising operations. With this renewed partnership, Cofidis will deploy advanced features on its programmatic or direct advertising operations, including attention measurement.

Gathering Scope3 data across Adloox's ad verification suite will help advertisers better understand and reduce their carbon footprint. Adloox is glad to be working with Scope3, the pioneer source of media supply chain emissions data, to bring another key layer to its suite of unique monitoring and verification solutions.

CANAL+ BRAND SOLUTIONS is CANAL+’s ad network, covering the TV and digital brands of a major French media conglomerate. They view attention measurement as an innovative and incremental metric. We discussed their strategy with Emmanuelle Godard and Dorothée Alabeurthe.

Brian Sykora is SVP in charge of the Product Strategy at Jun, a technology company powering media campaigns for the best-known brands, agencies, and publishers. Jun Group works with Adloox to get the most detailed ad verification data available, allowing for analysis on an impression-by-impression basis.

Our Google DV360 integration enables you to incorporate our pre-bid segments targeting and removing MFA (Made-for-Advertising) and fraudulent sites directly into all your campaigns. MFA websites are fraudulent sites that can siphon up to 15% of your programmatic advertising budget.

Adalytics found that major advertisers still appear on MFA sites post-ANA's June 2023 findings, leading to renewed industry concerns. Adloox has been fighting MFAs for a decade and advises you on what to ask your partners.

This enables Adloox to access and monitor viewability data for campaigns running on Instagram, Facebook and the Meta Audience Network.

On January 30th, Adloox held its first “Attention Event” in Paris, France. Bringing together global companies such as JCDecaux, Publicis, and Jellyfish, along with various local companies, the event featured different keynotes, interviews, and panel discussions on this crucial topic for the digital advertising industry. Here are some key takeaways.