In 2009, when we looked at the digital landscape, we saw a hugely broken system. Advertisers were pouring millions of dollars into campaigns with no guarantee their ads would appear where they should or that a potential customer would ever see them. Yet the biggest problem with ad fraud was how little was being done to combat it.

We saw the need for a different type of technology, one that would protect advertising spend from fraud, ensure brands never appear on damaging websites and guarantee that brand stories are always heard. And we knew it would take a different kind of company to build it. 

That’s why we founded Adloox.