SOLUTIONS
For Publishers
SOLUTIONS
For Publishers
SOLUTIONS
For Publishers
Make your web assets a safe place for sustainable monetization
Publishers & media departments need support to ever improve their competitiveness. Aware of the importance of guaranteeing premium universes to their customers, media quality is a challenge for publishers, who must at the same time maximize their revenues.
With the Adloox suite, publishers benefit from a complete and scalable solution, adapted to their needs, to filter invalid traffic and allow them to sell sustainable advertising space.
Publishers & media departments need support to ever improve their competitiveness. Aware of the importance of guaranteeing premium universes to their customers, media quality is a challenge for publishers, who must at the same time maximize their revenues.
With the Adloox suite, publishers benefit from a complete and scalable solution, adapted to their needs, to filter invalid traffic and allow them to sell sustainable advertising space.
Make your web assets a safe place for sustainable monetization
No more unknown discrepancies
No more unknown discrepancies
Benefit from the detection of invalid or non-human traffic and measure the visibility of each location and each format of your websites.
Truly efficient filtration
Truly efficient filtration
Automatic upstream filtration of non-brand safe content and IVT, as well as Adloox brand safety & fraud exclusion segments that can be activated from the ad server.
Improved brand-safe targeting
Improved brand-safe targeting
Achieve visibility objectives thanks to personalized segments that can be activated from the ad server.
Make your web assets a safe place for sustainable monetization
Key features for publishers:
Contextual Blocking
Precise and adjustable context analysis and blocking. Several parameters are available: simple words, exact expressions and combinations of words.
Granularity & transparence
Sophisticated algorithms and fingerprints to detect each fraudulent robot. Granular reporting and transparency for effective optimizations.
Sharp optimization
Analyze pages based on keyword lists to define exclusion segments. Activation of key values in GAM to avoid blocked and lost prints.
Targeting-first
Native integration into GAM to reduce fraud on your clients' campaigns. Automatic and configurable filtration according to your needs.
Precision
9 visibility sensors for ultra-precise measurement. Measures all environments (desktop, mobile web, in-app) and advertising inventories (open RTB and Deals).
Reporting
Visibility indicators (Nb visible imps, visible imps rate, exposure time, ATF impressions…). Reports are available with all GAM macro combinations.
Advanced contextual with Peer 39
URL contextual: more than 300 semantic categories.
Sentimental analysis: identifies and categorizes users opinions.
Brand suitability: bespoke segments by industry or business verticals.
Compatible with your favorite tools
Adloox is integrated with all main DSPs, SSPs and Trading Desks available on the market, including Google Display & Video 360, Microsoft Xandr and Amazon Ads.
READY TO GO?
Book a demo with our experts now!
READY TO GO?
Book a demo with our experts now!
Key features for publishers:
Contextual Blocking
Precise and adjustable context analysis and blocking. Several parameters are available: simple words, exact expressions and combinations of words.
Granularity & transparence
Sophisticated algorithms and fingerprints to detect each fraudulent robot. Granular reporting and transparency for effective optimizations.
Sharp optimization
Analyze pages based on keyword lists to define exclusion segments. Activation of key values in GAM to avoid blocked and lost prints.
Targeting-first
Native integration into GAM to reduce fraud on your clients' campaigns. Automatic and configurable filtration according to your needs.
Key features for publishers:
Contextual Blocking
Precise and adjustable context analysis and blocking. Several parameters are available: simple words, exact expressions and combinations of words.
Granularity & transparence
Sophisticated algorithms and fingerprints to detect each fraudulent robot. Granular reporting and transparency for effective optimizations.
Sharp optimization
Analyze pages based on keyword lists to define exclusion segments. Activation of key values in GAM to avoid blocked and lost prints.
Targeting-first
Native integration into GAM to reduce fraud on your clients' campaigns. Automatic and configurable filtration according to your needs.
Key features for publishers:
Contextual Blocking
Precise and adjustable context analysis and blocking. Several parameters are available: simple words, exact expressions and combinations of words.
Granularity & transparence
Sophisticated algorithms and fingerprints to detect each fraudulent robot. Granular reporting and transparency for effective optimizations.
Sharp optimization
Analyze pages based on keyword lists to define exclusion segments. Activation of key values in GAM to avoid blocked and lost prints.
Targeting-first
Native integration into GAM to reduce fraud on your clients' campaigns. Automatic and configurable filtration according to your needs.
Key features for publishers:
Contextual Blocking
Precise and adjustable context analysis and blocking. Several parameters are available: simple words, exact expressions and combinations of words.
Granularity & transparence
Sophisticated algorithms and fingerprints to detect each fraudulent robot. Granular reporting and transparency for effective optimizations.
Sharp optimization
Analyze pages based on keyword lists to define exclusion segments. Activation of key values in GAM to avoid blocked and lost prints.
Targeting-first
Native integration into GAM to reduce fraud on your clients' campaigns. Automatic and configurable filtration according to your needs.
Advanced contextual with Peer 39
URL contextual: more than 300 semantic categories.
Sentimental analysis: identifies and categorizes users opinions.
Brand suitability: bespoke segments by industry or business verticals.
