SOLUTIONS

For Publishers

SOLUTIONS

For Publishers

SOLUTIONS

For Publishers

Make your web assets a safe place for sustainable monetization

Publishers & media departments need support to ever improve their competitiveness. Aware of the importance of guaranteeing premium universes to their customers, media quality is a challenge for publishers, who must at the same time maximize their revenues.

With the Adloox suite, publishers benefit from a complete and scalable solution, adapted to their needs, to filter invalid traffic and allow them to sell sustainable advertising space.

Make your web assets a safe place for sustainable monetization

No more unknown discrepancies

Benefit from the detection of invalid or non-human traffic and measure the visibility of each location and each format of your websites.

Truly efficient filtration

Automatic upstream filtration of non-brand safe content and IVT, as well as Adloox brand safety & fraud exclusion segments that can be activated from the ad server.

Improved brand-safe targeting

Achieve visibility objectives thanks to personalized segments that can be activated from the ad server.

Key features for publishers

Contextual Blocking

Precise and adjustable context analysis and blocking. Several parameters are available: simple words, exact expressions and combinations of words.

Sharp optimization

Analyze pages based on keyword lists to define exclusion segments. Activation of key values in GAM to avoid blocked and lost prints.

Granularity & transparence

Sophisticated algorithms and fingerprints to detect each fraudulent robot. Granular reporting and transparency for effective optimizations.

Targeting-first

Native integration into GAM to reduce fraud on your clients' campaigns. Automatic and configurable filtration according to your needs.

Precision

9 visibility sensors for ultra-precise measurement. Measures all environments (desktop, mobile web, in-app) and advertising inventories (open RTB and Deals).

Reporting

Visibility indicators include the number of visible impressions, visible impression rate, exposure time, and ATF (Above the Fold) impressions. Reports are available for all GAM macro combinations.

Advanced contextual with Peer 39

URL contextual: more than 300 semantic categories.

Sentimental analysis: identifies and categorizes users opinions.

Brand suitability: bespoke segments by industry or business verticals.

Learn more

Compatible with your favorite tools

Adloox is integrated with all main DSPs, SSPs and Trading Desks available on the market, including Google Display & Video 360, Microsoft Xandr and Amazon Ads.

All integrations

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