Paris, July 2024 - Cofidis, a french consumer credit expert for over 10 million customers, renews its trust in Adloox as a third-party advertising verifier for all its display advertising operations. With this renewed partnership, Cofidis will deploy advanced features on its programmatic or direct advertising operations, including attention measurement.

Cofidis, an advertiser at the forefront of new challenges in online advertising

Cofidis, with its wide range of financial services for individuals, has been managing its digital media buying in-house for many years, benefiting from a dedicated and experienced team that enables it to adapt to the constant changes in digital advertising: "The display landscape is constantly evolving and becoming increasingly complex to master. Indeed, we are seeing a deterioration of the broadcasting environment, due in part to the complicated news context and the rise of sophisticated fraud. Therefore, we need to multiply our partners to refine our targeting in a highly fragmented context," explains Jenny Rozycki, Traffic Manager at Cofidis. Like all media-buying advertisers, Cofidis is facing the new privacy challenges of the industry: "We are increasingly working with cookieless platforms. It is a particular broadcasting universe, without direct negotiation. We seek performance wherever it is today. Therefore, it is very important for us to connect a third-party measurement solution to track our display partner actors, whether for branding or performance campaigns.” 

Adloox, a choice also explained by the need for effective and agnostic measurement of attention

Adloox has been deploying its attention measurement offering since late 2023, centered on a unique score that works with all platforms and types of devices for display and video advertising. This feature complements a wide range of solutions and is based on a battery of proven, standardized or accredited measurement indicators. This offering perfectly meets the new challenges that Cofidis must face: "For every problem, there is a solution. As it becomes increasingly difficult to properly measure the relevance level of campaigns, especially with a large ecosystem of tools in place (ad servers, site-centric systems, demand quality measurement), we need new criteria to understand media effectiveness." explains Jenny. "In a context like this, we don't value everything that is impression and quality of diffusion, because we only measure post-click. An effective attention KPI allows us to value branding and display at their fair value. Attention helps us better manage our campaigns, not only on targeting but also on the quality of diffusion. Having an effective attention score allows us to explain how we are looking for a more performing broadcasting environment, while justifying a higher CPM."

Adloox, the only European and MRC (Media Rating Council) accredited ad-verification solution, continues to innovate to help advertisers like Cofidis optimize their advertising operations and protect them against fraud on a large scale, while ensuring brand-safe and effective broadcasting. "We have been accompanying Cofidis, directly or indirectly, since 2018. It is an honor for us to see this trust renewed." declares Romain Bellion, CEO and co-founder of Adloox. "Cofidis is a model advertiser on display issues, with a large broadcasting framework including lead generation campaigns, mid-funnel or conquest with contextual approach. It is therefore very enriching for us to support such an advertiser, and to be able to confront measurement issues and very high expectations, all in a shared spirit of requirement and research of performance and efficiency."

About Cofidis

With 10 million customers and over 10,000 partners, Cofidis has been a major player in consumer credit in France for more than 40 years (revolving credit and personal loans, payment solutions, insurance, debt purchase and partnerships). Strongly committed to supporting its customers, Cofidis relies on personalized advice, innovative tools and services, and credit education to make consumers informed and responsible actors in their budgets. Cofidis also contributes to the commercial dynamism of retailers and e-commerce sites with the widest range of payment solutions on the market. Supporting its partners in the development of their business is at the heart of its concerns. Thanks to its customer-centric positioning, Cofidis provides smooth, omnicanal and fully integrated payment solutions in the shopping experience.

Learn more at www.cofidis.com

About Adloox

Adloox is the leading European-based, independent ad verification and insights platform. Since 2009, Adloox has been developing state-of-the-art proprietary technology to ensure all their clients including advertisers, agencies and other buy-side technologies are protected from the most sophisticated types of ad fraud, whilst ensuring ads are viewable, delivered in a brand safe environment and getting the best attention levels.

By offering unrivaled transparent and granular data to more than 300 brands globally, Adloox empowers and enables marketers to optimize their spend efficiency and maximize the value of their digital media investments. With service at the center of its culture, clients should consider Adloox an extension of their existing team, contributing to the overall strategic objectives of the business. Adloox covers all markets globally with offices in Paris, London and New York.

Learn more at adloox.com