June 2020, the 25th, the final version is publically released. "Accredited Services (Vendors) have a one year grace period to be in compliance with these new guidelines".

Our DV360 integration allows you to add our prebid brand safety segments directly into all of your campaigns

Attention, attention, attention... The word every marketer keeps hearing and reading these days.

Adloox integrates with Equativ to provide publishers with seamless access to ad verification and measurement solution

"Made for advertising" websites are created for the sole purpose of generating revenue from advertising. Here’s the full scope of the problem and why advertisers need to be extremely cautious.

Margarita Zlatkova, Head of Programmatic at Weborama, answers our questions about the agency, her vision of programmatic and Adloox.

We spoke with Antoine Saglier, CEO of ZBO Media, a historical client of Adloox. The agency enjoys a leading position on the french market, supporting brands upstream of their digital activation and strategy.

More and more advertisers are turning to attention metrics. But many solutions exist, so how to choose?

The Media Rating Council (MRC) Board of Directors has voted in favor of continuing accreditation of the Adloox service

Google Analytics is the dominant website analytics tool but lacks some key metrics. Adloox complements by addressing traffic quality monitoring and visibility challenges.

SNCF Connect is a subsidiary of SNCF, the national railway company of France, providing millions of passengers transportation services both domestically and internationally.

Taboola, a global leader in powering recommendations for the open web, has announced an expanded partnership with Adloox.

The IAB Tech Lab created the OM SDK to enable third-party measurement of ads on web video and native apps. It simplifies access to measurement data, especially for CTV campaigns, by integrating with the OMID API for measurement signals.

Alice Malthouse, Programmatic Delivery Team Lead, tells us how the programmatic team at Incubeta uses Adloox to optimize their multi-levers campaigns, at scale.

"Made for Advertising" websites have become a headache for advertisers using programmatic, consuming up to 21% of their ad budget. Here's how it works for scammers. Here is the most common and pernicious MFA fraud technique.

Meet Sébastien, a Montreal-based programmatic advertising expert. With extensive experience at top agencies, he's now the driving force behind NÜ Programmatique, a cutting-edge adtech company focused solely on externalized programmatic ad ops.

Explore how Yves Rocher utilizes programmatic ads, display, and video to engage audiences and boost customer base across 690 stores. Gain insights from Solenn Perrois, Advertising Manager, on their strategy, industry viewpoint, and the roles of Adloox.

Meet Adloox Attention Score, a fully integrated and highly scalable attention measurement KPI for marketers using engagement proxies and standardized metrics. Powered by Adloox's powerful telemetry capabilities, it is optimized for accurate attention span analysis for display and video ads, across desktop, mobile and in-app.

Brut. teams up with Adloox for robust ad-verification, bolstering brand safety, preventing fraud, and improving measurement in its programmatic ad ecosystem, spanning audience extension, digital media buying, and publishing.

In the dynamic world of online advertising, 2023's MFAs upheaval is memorable. ANA's study revealed MFAs as 21% of impressions, sparking widespread industry discussions. What now?

Adloox introduces Attention Score, an innovative metric for improved digital ad quality, aiming to become an industry standard for better campaign performance.

Launched two years ago, Brut's Audience Network enables advertisers to target audiences precisely across various platforms. We interviewed Vivien Garros, Head of Business, and Jean Chabbert, Audience Manager, about Brut's project and their use of Adloox.

Ad attention metrics evolve with diverse, innovative methods, complicating assessment. The industry seeks effective measurement, awaiting review by regulatory bodies. Despite challenges, these methods are deemed complementary.

By integrating Adloox's new attention score, Weborama enables media agencies and advertisers to activate, optimize, and measure their branding and performance campaigns without relying on third-party cookies or IDs.

On January 30th, Adloox held its first “Attention Event” in Paris, France. Bringing together global companies such as JCDecaux, Publicis, and Jellyfish, along with various local companies, the event featured different keynotes, interviews, and panel discussions on this crucial topic for the digital advertising industry. Here are some key takeaways.

This enables Adloox to access and monitor viewability data for campaigns running on Instagram, Facebook and the Meta Audience Network.

Adalytics found that major advertisers still appear on MFA sites post-ANA's June 2023 findings, leading to renewed industry concerns. Adloox has been fighting MFAs for a decade and advises you on what to ask your partners.

Our Google DV360 integration enables you to incorporate our pre-bid segments targeting and removing MFA (Made-for-Advertising) and fraudulent sites directly into all your campaigns. MFA websites are fraudulent sites that can siphon up to 15% of your programmatic advertising budget.

Brian Sykora is SVP in charge of the Product Strategy at Jun, a technology company powering media campaigns for the best-known brands, agencies, and publishers. Jun Group works with Adloox to get the most detailed ad verification data available, allowing for analysis on an impression-by-impression basis.

CANAL+ BRAND SOLUTIONS is CANAL+’s ad network, covering the TV and digital brands of a major French media conglomerate. They view attention measurement as an innovative and incremental metric. We discussed their strategy with Emmanuelle Godard and Dorothée Alabeurthe.

Gathering Scope3 data across Adloox's ad verification suite will help advertisers better understand and reduce their carbon footprint. Adloox is glad to be working with Scope3, the pioneer source of media supply chain emissions data, to bring another key layer to its suite of unique monitoring and verification solutions.

Cofidis, a french consumer credit expert for over 10 million customers, renews its trust in Adloox as a third-party advertising verifier for all its display advertising operations. With this renewed partnership, Cofidis will deploy advanced features on its programmatic or direct advertising operations, including attention measurement.

Thanks to years of experience hunting down and removing MFA fraud sites ("Made-for-Arbitrage"), we are able to identify MFA fraud on top ad exchanges using post-impression data and categorize rates based on impression volume and MFA rate. Here's our latest MFA bulletin, for June 2024.

Adloox, the leading European ad-verification platform, and Qwarry, the advanced platform for targeting and semantic analysis, are joining forces to offer attention-based segments on major DSPs, SSPs, and Ad Servers.

Since 2013, Adloox has been integrated with Google’s Display & Video 360. This update allows Adloox to offer an extended range of ad verification segments to Display & Video 360 marketers, including brand suitability exclusions aligned with the latest industry standards.

Meta is working on a Content Blocklisting feature for its brand safety and suitability solution. This will be made available to all Brand Safety partners including Adloox once the testing phase is concluded, targeting H1 2025. Content Blocklist will offer advertisers extra safeguards, allowing partners to create content blocklists for categories adhering to Meta's policies.

Since 2013, Adloox has been integrated with Google’s Display & Video 360. This update allows Adloox to offer an extended range of ad verification segments to Display & Video 360 marketers, including brand suitability exclusions aligned with the latest industry standards.

On 4 November 2024, Scope3, the collaborative sustainability platform decarbonizing media and advertising, announced the acquisition of Adloox to bolster the company’s media sustainability solutions. Adloox will add to Scope3’s ability to identify and reduce waste, helping advertisers buy more sustainably.