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Renewed Media Rating Council Accreditations for Adloox

Renewed Media Rating Council Accreditations for Adloox

Renewed Media Rating Council Accreditations for Adloox

15 mai 2023

The Media Rating Council (MRC) Board of Directors has voted in favor of continuing accreditation of the Adloox service

The Media Rating Council (MRC) Board of Directors has voted in favor of continuing accreditation of the Adloox S.A.S. service for:

  • Desktop and Mobile Web Display and Video: 

    • Tracked Ads (Gross) 

    • Impressions (Gross, Net of GIVT and Total Net of SIVT) 

    • Viewability (Net of GIVT and Total Net of SIVT): 

      • Viewable Impressions 

      • Non-Viewable Impressions 

      • Undetermined Viewable Impressions 

      • Measured Rate 

      • Viewable Rate 

      • Impression Distribution Percentages: 

        • Viewable 

        • Not Viewable 

        • Undetermined 

    • Various Time Exposure Metrics Net of GIVT and Total Net of SIVT): 

      • Seconds Exposure (0, 1-2, 2-10, 10+) 

      • Exposure Time 

  • Exposure Time/Page 

  • Decision Rate (%) – Net of GIVT and Total Net of SIVT

📱 Adloox accreditation for measurement of mobile in-app (display and video), viewable ad measurement and viewability of mobile in-app (display and video, net GIVT), detection & filtration of general invalid traffic (GIVT) on mobile in-app is currently under review and we hope for a positive outcome in the coming weeks.

Adloox is accredited by the Media Rating Council (MRC), the US media industry self-regulatory body, since 2014, for measurement of desktop and mobile-web (display and video), viewable ad measurement and viewability of desktop and mobile-web (display and video, net GIVT and SIVT), detection & filtration of general invalid traffic (GIVT) and sophisticated invalid traffic on desktop and mobile-web (display and video).

Learn more about the MRC

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