13 sept. 2023
Brut., leading media on social networks, has selected Adloox for ad-verification of all of its programmatic advertising operations. Thanks to this new partnership, Brut. will deploy cutting-edge features in terms of brand safety, fraud and measurement across its entire ecosystem: audience extension, digital media buying, publishing, etc.
Brut.’s ambitious audience expansion vision
Historically focused around social media, Brut.'s overall media strategy has been enriched for several months with new business verticals, in order to become a preferred partner for advertisers. Building on its notoriety and its large follower community, the platform is diversifying its activities. “Today, thanks to ‘Brut. Audience Network’, deployed for a little less than two years, advertisers can activate Brut. audiences very precisely, with the creations of their choice, and across a large ecosystem.” explains Vivien Garros, Head of Business at Brut. The platform has successfully introduced its audience extension model to a wide range of advertisers and has considerably accelerated the deployment of programmatic leverage in recent months.
“By supporting our ops and brand content activities, our media activation center allows us to cover the entire funnel, both on branding as well as performance. It was therefore crucial for us to join forces with the right partner, to provide the security and optimization layers necessary to the success of such a project.” completes Vivien.
Adloox, a partner of choice
Brut. publishes content daily, in three languages and across eight social platforms, generating over 1 billion monthly views. All of this produces a large amount of personal data that requires special attention. Adloox, the only European ad-verification solution accredited by the MRC, will help Brut. to optimize their ad ops and protect advertisers against fraud, on a large scale, while guaranteeing perfect confidentiality and GDPR compliance. “Adloox's approach is to provide effective protection against the most sophisticated types of fraud, in a secure and controlled environment. As a European company, we are committed to deliver strong confidentiality guarantees, with servers located in Europe for users and campaigns from the EU, and complete anonymization before storing personal data. This is what Brut. was looking for.” says Romain Bellion, CEO and co-founder at Adloox. “We are really excited about this partnership, which will allow us to deliver key and advanced features to Brut. and their customers, particularly regarding attention measurement and fraud prevention.”
Launched in France in 2016, Brut. is the leading social information media for GENZ and Millennials, number 1 in France, first english-speaking social-first media in India, in the top 5 publishers in the United States and also present in several African markets.
Brut. generated a total of 22 billion videos viewed worldwide in 2022, mainly among 18-40 year olds. In 2021, Brut. became the first media outlet to receive B Corp certification, rewarding companies with the highest societal and environmental standards.
Learn more on brut.media
Adloox offers a sophisticated solution for fraud prevention, brand safety, attention measurement and content verification. The solution safeguards brands by ensuring that ads are not displayed alongside inappropriate content or in unsuitable contexts, and receive the utmost attention from consumers.