The Media Rating Council (MRC) Board of Directors has voted in favor of continuing accreditation of the Adloox S.A.S. service for:

• Desktop and Mobile Web Display and Video: 

  • Tracked Ads (Gross) 

  • Impressions (Gross, Net of GIVT and Total Net of SIVT) 

  • Viewability (Net of GIVT and Total Net of SIVT): 

    • Viewable Impressions 

    • Non-Viewable Impressions 

    • Undetermined Viewable Impressions 

    • Measured Rate 

    • Viewable Rate 

    • Impression Distribution Percentages: 

      • Viewable 

      • Not Viewable 

      • Undetermined 

  • Various Time Exposure Metrics Net of GIVT and Total Net of SIVT): 

    • Seconds Exposure (0, 1-2, 2-10, 10+) 

    • Exposure Time 

• Exposure Time/Page 

• Decision Rate (%) – Net of GIVT and Total Net of SIVT

📱 Adloox accreditation for measurement of mobile in-app (display and video), viewable ad measurement and viewability of mobile in-app (display and video, net GIVT), detection & filtration of general invalid traffic (GIVT) on mobile in-app is currently under review and we hope for a positive outcome in the coming weeks.

Adloox is accredited by the Media Rating Council (MRC), the US media industry self-regulatory body, since 2014, for measurement of desktop and mobile-web (display and video), viewable ad measurement and viewability of desktop and mobile-web (display and video, net GIVT and SIVT), detection & filtration of general invalid traffic (GIVT) and sophisticated invalid traffic on desktop and mobile-web (display and video).

Learn more about the MRC