Guides and resources
Explore and learn more about everything from programmatic ad fraud and risks to building strong advertising operations and scaling them.
How does Adloox Attention Score compares with other solutions?
The industry lacks a shared attention definition, but two main methods exist, according to the IAB*:
The probabilistic method
It involves limited bespoke panel studies and proxies derived from eye tracking or facial expression analysis.
The deterministic approach
It uses proxies derived from engagement and industrial criteria (active time-in-view, interaction, scrolling speed, etc)
→ This is Adloox Attention Score
How does Adloox Attention Score compares with other solutions?
The industry lacks a shared attention definition, but two main methods exist, according to the IAB*:
Probabilistic
methods
Method, according to the IAB*
Proxies derived
from eye tracking
Proxies derived
from engagement
Measured in brand-safe environments
●
●
Direct measurement, impression by impression
●
●
IVT negatively influence the score calculation
●
●
Uses human response data as an input
●
●
Compatible with all media and formats
●
●
Uses existing and proven indicators
●
●
Allows for heatmapping of content
●
●
Available for prebid optimization
●
Q4 2023
Readily available as part of general campaign solutions
●
●
Probabilistic
methods
Method, according to the IAB*
Proxies derived
from eye tracking
Proxies derived
from engagement
Measured in brand-safe environments
●
●
Direct measurement, impression by impression
●
●
IVT negatively influence the score calculation
●
●
Uses human response data as an input
●
●
Compatible with all media and formats
●
●
Uses existing and proven indicators
●
●
Allows for heatmapping of content
●
●
Available for prebid optimization
●
Q4 2023
Readily available as part of general campaign solutions
●
●
*All of the methods and attention lexicology described here come from the IAB Europe Guide to Attention in Digital Marketing 2023, developed by experts from IAB Europe's Brand Advertising Committee as both an introduction to the topic and as a means of sparking wider industry debate around how attention measurement should develop over the next few years. You can download it here.
*All of the methods and attention lexicology described here come from the IAB Europe Guide to Attention in Digital Marketing 2023, developed by experts from IAB Europe's Brand Advertising Committee as both an introduction to the topic and as a means of sparking wider industry debate around how attention measurement should develop over the next few years. You can download it here.
It uses proxies derived from engagement and industrial criteria (active time-in-view, interaction, scrolling speed, etc)
→ This is Adloox Attention Score
The deterministic approach
It involves limited bespoke panel studies and proxies derived from eye tracking or facial expression analysis.
The probabilistic method
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Guides and resources
Explore and learn more about everything from programmatic ad fraud and risks to building strong advertising operations and scaling them.
Guides and resources
Explore and learn more about everything from programmatic ad fraud and risks to building strong advertising operations and scaling them.
Guides and resources
Explore and learn more about everything from programmatic ad fraud and risks to building strong advertising operations and scaling them.
Guides and resources
Explore and learn more about everything from programmatic ad fraud and risks to building strong advertising operations and scaling them.
Guides and resources
Explore and learn more about everything from programmatic ad fraud and risks to building strong advertising operations and scaling them.
Guides and resources
Explore and learn more about everything from programmatic ad fraud and risks to building strong advertising operations and scaling them.
The industry lacks a shared attention definition, but two main methods exist, according to the IAB*:
It involves limited bespoke panel studies and proxies derived from eye tracking or facial expression analysis.
The probabilistic method
How does Adloox Attention Score compares with other solutions?
*All of the methods and attention lexicology described here come from the IAB Europe Guide to Attention in Digital Marketing 2023, developed by experts from IAB Europe's Brand Advertising Committee as both an introduction to the topic and as a means of sparking wider industry debate around how attention measurement should develop over the next few years. You can download it here.
Proxies derived from eye tracking
Measured in brand-safe environments
Direct measurement, impression by impression
IVT negatively influence the score calculation
Uses human response data as an input
Compatible with all media and formats
Uses existing and proven indicators
Allows for heatmapping of content
Available for prebid optimization (Q4 2023)
Readily available as part of general campaign solutions
The deterministic approach
It uses proxies derived from engagement and industrial criteria (active time-in-view, interaction, scrolling speed, etc)
→ This is Adloox Attention Score