Our Story

Founded in 2009 in Paris by Romain Bellion and Anthony Dufoi,
 adloox is an independent global verification company with offices in London, Paris and New York.
We serve over 300 clients, including agencies, publishers, brands and trading desks, across 52
markets worldwide and partner with some of the largest DSPs in the industry.

« In 2009, when we looked at the digital landscape, we saw a hugely broken system.

Advertisers were pouring millions of dollars into campaigns with no guarantee their ads would appear where they should or that a potential customer would ever see them.

Yet the biggest problem with ad fraud was how little was being done to combat it.

We saw the need for a different type of technology, one that would protect advertising spend from fraud, ensure brands never appear on damaging websites and guarantee that brand stories are always heard. And we knew it would take a different kind of company to build it.

That’s why we founded adloox. »

— Romain Bellion, Co-Founder & CEO, adloox
The Team
Romain Bellion
Co-founder and CEO

Romain is the brainchild behind the Adloox technology and is one of our co-founders. 

Romain started his digital career as a Product Manager for Yoorz Digital, but was also a professional Rugby player for Paris Université Club for 5 years. 

Romain gained valuable experience of Sell side Monetization during his time at Hi Media, one of Europe's Premium Ad networks. 

Romain is still passionate about sport, and is a devoted father of three and family man.  

Get in touch with Romain
CHRIS PENFOLD
General Manager

Chris Penfold is the General Manager of Adloox UK and is in charge of developing and scaling the Adloox business across Europe.

Chris is based in London and heads up the commercial and client facing side of the business.
Chris brings more than 15 years of leadership experience in the media and technology industry to his new role as General Manager. Most recently, Chris established successfully Beeswax in Europe, building a team and revenue from scratch in a very competitive area. Chris is also ex Criteo where he spent most of his career, 8 years, in Europe, US and APAC. A family man, Chris is also a keen sports fan.

A family man, Chris is also a keen sports fan.

Get in touch with Chris
Bruno Galeppe
Co-founder and SVP Engineering

Bruno is our SVP Engineering, leading the development of Adloox solutions and ensuring the continual high performance of our platform. 

He has exercised his digital talent in the field of mobile telephony and public transport, where he specialised in the management of very large databases, and the application of open-source solutions in the corporate world. 

Bruno is graduated in IT and electronics from Université Paris-Est Créteil.

Get in touch with Bruno
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Romain Bellion
Co-founder and CEO

Romain is the brainchild behind the Adloox technology and is one of our co-founders. 

Romain started his digital career as a Product Manager for Yoorz Digital, but was also a professional Rugby player for Paris Université Club for 5 years. 

Romain gained valuable experience of Sell side Monetization during his time at Hi Media, one of Europe's Premium Ad networks. 

Romain is still passionate about sport, and is a devoted father of three and family man.  

Get in touch with Romain
CHRIS PENFOLD
General Manager

Chris Penfold is the General Manager of Adloox UK and is in charge of developing and scaling the Adloox business across Europe.

Chris is based in London and heads up the commercial and client facing side of the business.
Chris brings more than 15 years of leadership experience in the media and technology industry to his new role as General Manager. Most recently, Chris established successfully Beeswax in Europe, building a team and revenue from scratch in a very competitive area. Chris is also ex Criteo where he spent most of his career, 8 years, in Europe, US and APAC. A family man, Chris is also a keen sports fan.

A family man, Chris is also a keen sports fan.

Get in touch with Chris
Bruno Galeppe
Co-founder and SVP Engineering

Bruno is our SVP Engineering, leading the development of Adloox solutions and ensuring the continual high performance of our platform. 

He has exercised his digital talent in the field of mobile telephony and public transport, where he specialised in the management of very large databases, and the application of open-source solutions in the corporate world. 

Bruno is graduated in IT and electronics from Université Paris-Est Créteil.

Get in touch with Bruno
We are always looking for new talent
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