Attention Benchmark

In-app and video ads receive +48% more attention on the Open Web.

Download our January 2024 Attention Benchmark for the Open Web. Using Q4 2023 data, it provides market insights, an extended overview of optimal ad placements, devices, and geo-targeting for maximum attention potential.

Main Observations

Top Media Assets for Attention

Top Results By Geography

Top Results By Industry

2024 Attention Forecast

Fill to receive your complete guide.

By completing this form, you agree to receive commercial offers and news from Adloox.

Note: you will receive the document by email within 15 minutes.

Our methodology

Adloox score relies on industry standards, proxies derived from user engagement, accredited metrics or metrics ready for audit and accreditation. All of the following criteria are used to build the score in order to evaluate the attention potential of each URL and placement:

Contextual

Adloox détecte si l'utilisateur a interagi avec la publicité ou l'écran.

Time in-view

Adloox detects if the ad unit has been fully in- view, and for how long.

Screen share

La taille est importante : Adloox analyse le rapport de l'unité publicitaire sur l'onglet ou l'application active.

Engagement

Adloox détecte si l'utilisateur a interagi avec la publicité ou l'écran.

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

PLATFORM

Fraud Prevention

Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source. 

People in the office

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

PLATFORM

Fraud Prevention

Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source. 

People in the office

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

PLATFORM

Fraud Prevention

Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source. 

People in the office

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

PLATFORM

Fraud Prevention

Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source. 

People in the office

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

PLATFORM

Fraud Prevention

Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source. 

People in the office

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

PLATFORM

Fraud Prevention

Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source. 

People in the office

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

PLATFORM

Fraud Prevention

Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source. 

People in the office

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

PLATFORM

Fraud Prevention

Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source. 

People in the office

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

PLATFORM

Fraud Prevention

Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source. 

People in the office

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

PLATFORM

Fraud Prevention

Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source. 

People in the office

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

Attention Benchmark

In-app and video ads receive +48% more attention on the Open Web.

Download our January 2024 Attention Benchmark for the Open Web. Using Q4 2023 data, it provides market insights, an extended overview of optimal ad placements, devices, and geo-targeting for maximum attention potential.

Main Observations

Top Media Assets for Attention

Top Results By Geography

Top Results By Industry

2024 Attention Forecast

Fill to receive your complete guide.

Note: you will receive the document by email within 15 minutes.

By completing this form, you agree to receive commercial offers and news from Adloox.

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

Attention Benchmark

In-app and video ads receive +48% more attention on the Open Web.

Download our January 2024 Attention Benchmark for the Open Web. Using Q4 2023 data, it provides market insights, an extended overview of optimal ad placements, devices, and geo-targeting for maximum attention potential.

Main Observations

Top Media Assets for Attention

Top Results By Geography

Top Results By Industry

2024 Attention Forecast

Fill to receive your complete guide.

Note: you will receive the document by email within 15 minutes.

By completing this form, you agree to receive commercial offers and news from Adloox.

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

PLATFORM

Fraud Prevention

Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source. 

People in the office

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

PLATFORM

Fraud Prevention

Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source. 

People in the office

Attention Benchmark

In-app and video ads receive +48% more attention on the Open Web.

Download our January 2024 Attention Benchmark for the Open Web. Using Q4 2023 data, it provides market insights, an extended overview of optimal ad placements, devices, and geo-targeting for maximum attention potential.

Main Observations

Top Media Assets for Attention

Top Results By Geography

Top Results By Industry

2024 Attention Forecast

Fill to receive your complete guide.

Note: you will receive the document by email within 15 minutes.

By completing this form, you agree to receive commercial offers and news from Adloox.

Attention Benchmark

In-app and video ads receive +48% more attention on the Open Web.

Download our January 2024 Attention Benchmark for the Open Web. Using Q4 2023 data, it provides market insights, an extended overview of optimal ad placements, devices, and geo-targeting for maximum attention potential.

Main Observations

Top Media Assets for Attention

Top Results By Geography

Top Results By Industry

2024 Attention Forecast

Fill to receive your complete guide.

Note: you will receive the document by email within 15 minutes.

By completing this form, you agree to receive commercial offers and news from Adloox.

Contextual

Adloox détecte si l'utilisateur a interagi avec la publicité ou l'écran.

Time in-view

Adloox detects if the ad unit has been fully viewed, and for how long.

Screen share

La taille est importante : Adloox analyse le rapport de l'unité publicitaire sur l'onglet ou l'application active.

Engagement

Adloox détecte si l'utilisateur a interagi avec la publicité ou l'écran.

Our methodology

Le score Adloox repose sur des normes de l'industrie, des mesures accréditées ou des mesures prêtes pour l'audit et l'accréditation. Tous ces critères sont utilisés pour construire la notation d'attention pour chaque impression.

Our methodology

Adloox score relies on industry standards, proxies derived from user engagement, accredited metrics or metrics ready for audit and accreditation. All of the following criteria are used to build the score in order to evaluate the attention potential of each URL and placement:

Time in-view

Adloox detects if the ad unit has been fully viewed, and for how long.

Screen share

La taille est importante: Adloox analyse le rapport de l'unité publicitaire sur l'onglet ou l'application active.

User engagement

Adloox détecte si l'utilisateur a interagi avec la publicité ou l'écran.

Contextual

Adloox détecte si l'utilisateur a interagi avec la publicité ou l'écran.