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Explore and learn more about everything from programmatic ad fraud and risks to building strong advertising operations and scaling them.
How does Adloox Attention Score compares with other solutions?
L'industrie manque d'une définition commune de l'attention, mais selon l'IAB*, deux méthodes principales existent :
The probabilistic method
Cela implique des études de panel sur mesure limitées et des proxies issus du suivi des yeux ou de l'analyse des expressions faciales.
The deterministic approach
Il utilise des proxies dérivés de critères d'engagement et industriels (temps d'affichage actif, interaction, vitesse de défilement, etc.)
→ Il s'agit du score d'attention d'Adloox
How does Adloox Attention Score compares with other solutions?
L'industrie manque d'une définition commune de l'attention, mais deux méthodes principales existent, selon l'IAB*:
Probabilistic
methods
Method, according to the IAB*
Proxies derived
from eye tracking
Proxies derived
from engagement
Measured in brand-safe environments
●
●
Direct measurement, impression by impression
●
●
IVT negatively influence the score calculation
●
●
Uses human response data as an input
●
●
Compatible with all media and formats
●
●
Uses existing and proven indicators
●
●
Allows for heatmapping of content
●
●
Available for prebid optimization
●
Q4 2023
Readily available as part of general campaign solutions
●
●
Probabilistic
methods
Method, according to the IAB*
Proxies derived
from eye tracking
Proxies derived
from engagement
Measured in brand-safe environments
●
●
Direct measurement, impression by impression
●
●
IVT negatively influence the score calculation
●
●
Uses human response data as an input
●
●
Compatible with all media and formats
●
●
Uses existing and proven indicators
●
●
Allows for heatmapping of content
●
●
Available for prebid optimization
●
Q4 2023
Readily available as part of general campaign solutions
●
●
*All of the methods and attention lexicology described here come from the IAB Europe Guide to Attention in Digital Marketing 2023, developed by experts from IAB Europe's Brand Advertising Committee as both an introduction to the topic and as a means of sparking wider industry debate around how attention measurement should develop over the next few years. You can download it here.
*All of the methods and attention lexicology described here come from the IAB Europe Guide to Attention in Digital Marketing 2023, developed by experts from IAB Europe's Brand Advertising Committee as both an introduction to the topic and as a means of sparking wider industry debate around how attention measurement should develop over the next few years. You can download it here.
Il utilise des proxys dérivés de critères d'engagement et industriels (temps d'affichage actif, interaction, vitesse de défilement, etc.)
→ Il s'agit du score d'attention Adloox
The deterministic approach
Cela implique des études de panel sur mesure limitées et des proxies dérivés du suivi des yeux ou de l’analyse des expressions faciales.
The probabilistic method
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Guides and resources
Explore and learn more about everything from programmatic ad fraud and risks to building strong advertising operations and scaling them.
Guides and resources
Explore and learn more about everything from programmatic ad fraud and risks to building strong advertising operations and scaling them.
Guides and resources
Explore and learn more about everything from programmatic ad fraud and risks to building strong advertising operations and scaling them.
Guides and resources
Explore and learn more about everything from programmatic ad fraud and risks to building strong advertising operations and scaling them.
Guides and resources
Explore and learn more about everything from programmatic ad fraud and risks to building strong advertising operations and scaling them.
Guides and resources
Explore and learn more about everything from programmatic ad fraud and risks to building strong advertising operations and scaling them.
L'industrie manque d'une définition de l'attention partagée, mais deux méthodes principales existent, selon l'IAB* :
Cela implique des études de panel sur mesure limitées et des proxies dérivés du suivi oculaire ou de l'analyse des expressions faciales.
The probabilistic method
How does Adloox Attention Score compares with other solutions?
*All of the methods and attention lexicology described here come from the IAB Europe Guide to Attention in Digital Marketing 2023, developed by experts from IAB Europe's Brand Advertising Committee as both an introduction to the topic and as a means of sparking wider industry debate around how attention measurement should develop over the next few years. You can download it here.
Proxies dérivés du suivi oculaire
Mesuré dans des environnements sécurisés pour les marques
Mesure directe, impression par impression
L'IVT influence négativement le calcul du score
Utilise les données des réponses humaines comme entrée
Compatible avec tous les médias et formats
Utilise des indicateurs existants et éprouvés
Permet de créer une cartographie thermique du contenu
Disponible pour l'optimisation de pré-enchères (T4 2023)
Facilement disponible dans le cadre de solutions de campagne générales
The deterministic approach
Il utilise des proxies dérivés de critères d'engagement et industriels (temps actif-affiché, interaction, vitesse de défilement, etc.)
→ Il s'agit du score d'attention Adloox