Attention Benchmark
In-app and video ads receive +48% more attention on the Open Web.
Download our January 2024 Attention Benchmark for the Open Web. Using Q4 2023 data, it provides market insights, an extended overview of optimal ad placements, devices, and geo-targeting for maximum attention potential.
Main Observations
Top Media Assets for Attention
Top Results By Geography
Top Results By Industry
2024 Attention Forecast
Fill to receive your complete guide.
By completing this form, you agree to receive commercial offers and news from Adloox.
Note: you will receive the document by email within 15 minutes.
Our methodology
Adloox score relies on industry standards, proxies derived from user engagement, accredited metrics or metrics ready for audit and accreditation. All of the following criteria are used to build the score in order to evaluate the attention potential of each URL and placement:
Contextual
If measured impressions are non-brand safe or invalid, the score is set to 0.
Time in-view
Adloox detects if the ad unit has been fully in- view, and for how long.
Screen share
Size maters: Adloox analyzes the ratio of the ad unit over the active tab or app.
Engagement
Adloox detects if the user has interacted with the ad, the screen or the device.
For Advertisers
+21% of your ads are wasted on Made for Advertising sites
Download our exclusive guide to:
Learn what are MFAs
How they impact your campaigns
The business model behind this fraud
How Adloox protects you, at scale
Fill to receive your complete guide.
By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.
Note: you will receive the document by email within 15 minutes.
PLATFORM
Fraud Prevention
Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source.
For Advertisers
+21% of your ads are wasted on Made for Advertising sites
Download our exclusive guide to:
Learn what are MFAs
How they impact your campaigns
The business model behind this fraud
How Adloox protects you, at scale
Fill to receive your complete guide.
By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.
Note: you will receive the document by email within 15 minutes.
PLATFORM
Fraud Prevention
Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source.
For Advertisers
+21% of your ads are wasted on Made for Advertising sites
Download our exclusive guide to:
Learn what are MFAs
How they impact your campaigns
The business model behind this fraud
How Adloox protects you, at scale
Fill to receive your complete guide.
By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.
Note: you will receive the document by email within 15 minutes.
PLATFORM
Fraud Prevention
Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source.
For Advertisers
+21% of your ads are wasted on Made for Advertising sites
Download our exclusive guide to:
Learn what are MFAs
How they impact your campaigns
The business model behind this fraud
How Adloox protects you, at scale
Fill to receive your complete guide.
By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.
Note: you will receive the document by email within 15 minutes.
PLATFORM
Fraud Prevention
Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source.
For Advertisers
+21% of your ads are wasted on Made for Advertising sites
Download our exclusive guide to:
Learn what are MFAs
How they impact your campaigns
The business model behind this fraud
How Adloox protects you, at scale
Fill to receive your complete guide.
By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.
Note: you will receive the document by email within 15 minutes.
PLATFORM
Fraud Prevention
Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source.
For Advertisers
+21% of your ads are wasted on Made for Advertising sites
Download our exclusive guide to:
Learn what are MFAs
How they impact your campaigns
The business model behind this fraud
How Adloox protects you, at scale
Fill to receive your complete guide.
By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.
Note: you will receive the document by email within 15 minutes.
PLATFORM
Fraud Prevention
Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source.
For Advertisers
+21% of your ads are wasted on Made for Advertising sites
Download our exclusive guide to:
Learn what are MFAs
How they impact your campaigns
The business model behind this fraud
How Adloox protects you, at scale
Fill to receive your complete guide.
By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.
Note: you will receive the document by email within 15 minutes.
PLATFORM
Fraud Prevention
Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source.
For Advertisers
+21% of your ads are wasted on Made for Advertising sites
Download our exclusive guide to:
Learn what are MFAs
How they impact your campaigns
The business model behind this fraud
How Adloox protects you, at scale
Fill to receive your complete guide.
By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.
Note: you will receive the document by email within 15 minutes.
PLATFORM
Fraud Prevention
Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source.
For Advertisers
+21% of your ads are wasted on Made for Advertising sites
Download our exclusive guide to:
Learn what are MFAs
How they impact your campaigns
The business model behind this fraud
How Adloox protects you, at scale
Fill to receive your complete guide.
By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.
Note: you will receive the document by email within 15 minutes.
PLATFORM
Fraud Prevention
Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source.
Learn more
For Advertisers
+21% of your ads are wasted on Made for Advertising sites
Download our exclusive guide to:
Learn what are MFAs
How they impact your campaigns
The business model behind this fraud
How Adloox protects you, at scale
Fill to receive your complete guide.
By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.
Note: you will receive the document by email within 15 minutes.
PLATFORM
Fraud Prevention
Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source.
Learn more
For Advertisers
+21% of your ads are wasted on Made for Advertising sites
Download our exclusive guide to:
Learn what are MFAs
How they impact your campaigns
The business model behind this fraud
How Adloox protects you, at scale
Fill to receive your complete guide.
By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.
Note: you will receive the document by email within 15 minutes.
For Advertisers
+21% of your ads are wasted on Made for Advertising sites
Download our exclusive guide to:
Learn what are MFAs
How they impact your campaigns
The business model behind this fraud
How Adloox protects you, at scale
Fill to receive your complete guide.
By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.
Note: you will receive the document by email within 15 minutes.
For Advertisers
+21% of your ads are wasted on Made for Advertising sites
Download our exclusive guide to:
Learn what are MFAs
How they impact your campaigns
The business model behind this fraud
How Adloox protects you, at scale
Fill to receive your complete guide.
By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.
Note: you will receive the document by email within 15 minutes.
Attention Benchmark
In-app and video ads receive +48% more attention on the Open Web.
Download our January 2024 Attention Benchmark for the Open Web. Using Q4 2023 data, it provides market insights, an extended overview of optimal ad placements, devices, and geo-targeting for maximum attention potential.
Main Observations
Top Media Assets for Attention
Top Results By Geography
Top Results By Industry
2024 Attention Forecast
Fill to receive your complete guide.
Note: you will receive the document by email within 15 minutes.
By completing this form, you agree to receive commercial offers and news from Adloox.
For Advertisers
+21% of your ads are wasted on Made for Advertising sites
Download our exclusive guide to:
Learn what are MFAs
How they impact your campaigns
The business model behind this fraud
How Adloox protects you, at scale
Fill to receive your complete guide.
By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.
Note: you will receive the document by email within 15 minutes.
For Advertisers
+21% of your ads are wasted on Made for Advertising sites
Download our exclusive guide to:
Learn what are MFAs
How they impact your campaigns
The business model behind this fraud
How Adloox protects you, at scale
Fill to receive your complete guide.
By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.
Note: you will receive the document by email within 15 minutes.
For Advertisers
+21% of your ads are wasted on Made for Advertising sites
Download our exclusive guide to:
Learn what are MFAs
How they impact your campaigns
The business model behind this fraud
How Adloox protects you, at scale
Fill to receive your complete guide.
By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.
Note: you will receive the document by email within 15 minutes.
Attention Benchmark
In-app and video ads receive +48% more attention on the Open Web.
Download our January 2024 Attention Benchmark for the Open Web. Using Q4 2023 data, it provides market insights, an extended overview of optimal ad placements, devices, and geo-targeting for maximum attention potential.
Main Observations
Top Media Assets for Attention
Top Results By Geography
Top Results By Industry
2024 Attention Forecast
Fill to receive your complete guide.
Note: you will receive the document by email within 15 minutes.
By completing this form, you agree to receive commercial offers and news from Adloox.
For Advertisers
+21% of your ads are wasted on Made for Advertising sites
Download our exclusive guide to:
Learn what are MFAs
How they impact your campaigns
The business model behind this fraud
How Adloox protects you, at scale
Fill to receive your complete guide.
By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.
Note: you will receive the document by email within 15 minutes.
PLATFORM
Fraud Prevention
Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source.
Learn more
For Advertisers
+21% of your ads are wasted on Made for Advertising sites
Download our exclusive guide to:
Learn what are MFAs
How they impact your campaigns
The business model behind this fraud
How Adloox protects you, at scale
Fill to receive your complete guide.
By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.
Note: you will receive the document by email within 15 minutes.
PLATFORM
Fraud Prevention
Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source.
Learn more
Attention Benchmark
In-app and video ads receive +48% more attention on the Open Web.
Download our January 2024 Attention Benchmark for the Open Web. Using Q4 2023 data, it provides market insights, an extended overview of optimal ad placements, devices, and geo-targeting for maximum attention potential.
Main Observations
Top Media Assets for Attention
Top Results By Geography
Top Results By Industry
2024 Attention Forecast
Fill to receive your complete guide.
Note: you will receive the document by email within 15 minutes.
By completing this form, you agree to receive commercial offers and news from Adloox.
Attention Benchmark
In-app and video ads receive +48% more attention on the Open Web.
Download our January 2024 Attention Benchmark for the Open Web. Using Q4 2023 data, it provides market insights, an extended overview of optimal ad placements, devices, and geo-targeting for maximum attention potential.
Main Observations
Top Media Assets for Attention
Top Results By Geography
Top Results By Industry
2024 Attention Forecast
Fill to receive your complete guide.
Note: you will receive the document by email within 15 minutes.
By completing this form, you agree to receive commercial offers and news from Adloox.
Contextual
If measured impressions are non-brand safe or invalid traffic, the score is set to 0.
Time in-view
Adloox detects if the ad unit has been fully viewed, and for how long.
Screen share
Size matters: Adloox analyzes the ratio of the ad unit over the active tab or app.
Engagement
Adloox detects if the user has interacted with the ad or the screen.
Our methodology
Adloox score relies on industry standards, proxies derived from user engagement, accredited metrics or metrics ready for audit and accreditation. All of the following criteria are used to build the score in order to evaluate the attention potential of each URL and placement:
Our methodology
Adloox score relies on industry standards, proxies derived from user engagement, accredited metrics or metrics ready for audit and accreditation. All of the following criteria are used to build the score in order to evaluate the attention potential of each URL and placement:
Time in-view
Adloox detects if the ad unit has been fully viewed, and for how long.
Screen share
Size matters: Adloox analyzes the ratio of the ad unit over the active tab or app.
User engagement
Adloox detects if the user has interacted with the ad or the screen.
Contextual
If measured impressions are non-brand safe or invalid traffic, the score is set to 0.
Download Guide