Attention Benchmark

In-app and video ads receive +48% more attention on the Open Web.

Download our January 2024 Attention Benchmark for the Open Web. Using Q4 2023 data, it provides market insights, an extended overview of optimal ad placements, devices, and geo-targeting for maximum attention potential.

Main Observations

Top Media Assets for Attention

Top Results By Geography

Top Results By Industry

2024 Attention Forecast

Fill to receive your complete guide.

By completing this form, you agree to receive commercial offers and news from Adloox.

Note: you will receive the document by email within 15 minutes.

Our methodology

Adloox score relies on industry standards, proxies derived from user engagement, accredited metrics or metrics ready for audit and accreditation. All of the following criteria are used to build the score in order to evaluate the attention potential of each URL and placement:

Contextual

If measured impressions are non-brand safe or invalid, the score is set to 0.

Time in-view

Adloox detects if the ad unit has been fully in- view, and for how long.

Screen share

Size maters: Adloox analyzes the ratio of the ad unit over the active tab or app.

Engagement

Adloox detects if the user has interacted with the ad, the screen or the device.

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

PLATFORM

Fraud Prevention

Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source. 

People in the office

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

PLATFORM

Fraud Prevention

Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source. 

People in the office

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

PLATFORM

Fraud Prevention

Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source. 

People in the office

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

PLATFORM

Fraud Prevention

Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source. 

People in the office

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

PLATFORM

Fraud Prevention

Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source. 

People in the office

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

PLATFORM

Fraud Prevention

Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source. 

People in the office

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

PLATFORM

Fraud Prevention

Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source. 

People in the office

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

PLATFORM

Fraud Prevention

Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source. 

People in the office

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

PLATFORM

Fraud Prevention

Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source. 

People in the office

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

PLATFORM

Fraud Prevention

Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source. 

People in the office

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

Attention Benchmark

In-app and video ads receive +48% more attention on the Open Web.

Download our January 2024 Attention Benchmark for the Open Web. Using Q4 2023 data, it provides market insights, an extended overview of optimal ad placements, devices, and geo-targeting for maximum attention potential.

Main Observations

Top Media Assets for Attention

Top Results By Geography

Top Results By Industry

2024 Attention Forecast

Fill to receive your complete guide.

Note: you will receive the document by email within 15 minutes.

By completing this form, you agree to receive commercial offers and news from Adloox.

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

Attention Benchmark

In-app and video ads receive +48% more attention on the Open Web.

Download our January 2024 Attention Benchmark for the Open Web. Using Q4 2023 data, it provides market insights, an extended overview of optimal ad placements, devices, and geo-targeting for maximum attention potential.

Main Observations

Top Media Assets for Attention

Top Results By Geography

Top Results By Industry

2024 Attention Forecast

Fill to receive your complete guide.

Note: you will receive the document by email within 15 minutes.

By completing this form, you agree to receive commercial offers and news from Adloox.

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

PLATFORM

Fraud Prevention

Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source. 

People in the office

For Advertisers

+21% of your ads are wasted on Made for Advertising sites

Download our exclusive guide to:

Learn what are MFAs

How they impact your campaigns

The business model behind this fraud

How Adloox protects you, at scale

Fill to receive your complete guide.

By completing this form, you agree to receive commercial OFFERS & NEWS from Adloox.

Note: you will receive the document by email within 15 minutes.

PLATFORM

Fraud Prevention

Simply put, displaying ads on fraudulent traffic is a waste of budget and opportunity. Our fraud prevention technology is engineered to stop fraud at the source. 

People in the office

Attention Benchmark

In-app and video ads receive +48% more attention on the Open Web.

Download our January 2024 Attention Benchmark for the Open Web. Using Q4 2023 data, it provides market insights, an extended overview of optimal ad placements, devices, and geo-targeting for maximum attention potential.

Main Observations

Top Media Assets for Attention

Top Results By Geography

Top Results By Industry

2024 Attention Forecast

Fill to receive your complete guide.

Note: you will receive the document by email within 15 minutes.

By completing this form, you agree to receive commercial offers and news from Adloox.

Attention Benchmark

In-app and video ads receive +48% more attention on the Open Web.

Download our January 2024 Attention Benchmark for the Open Web. Using Q4 2023 data, it provides market insights, an extended overview of optimal ad placements, devices, and geo-targeting for maximum attention potential.

Main Observations

Top Media Assets for Attention

Top Results By Geography

Top Results By Industry

2024 Attention Forecast

Fill to receive your complete guide.

Note: you will receive the document by email within 15 minutes.

By completing this form, you agree to receive commercial offers and news from Adloox.

Contextual

If measured impressions are non-brand safe or invalid traffic, the score is set to 0.

Time in-view

Adloox detects if the ad unit has been fully viewed, and for how long.

Screen share

Size matters: Adloox analyzes the ratio of the ad unit over the active tab or app.

Engagement

Adloox detects if the user has interacted with the ad or the screen.

Our methodology

Adloox score relies on industry standards, proxies derived from user engagement, accredited metrics or metrics ready for audit and accreditation. All of the following criteria are used to build the score in order to evaluate the attention potential of each URL and placement:

Our methodology

Adloox score relies on industry standards, proxies derived from user engagement, accredited metrics or metrics ready for audit and accreditation. All of the following criteria are used to build the score in order to evaluate the attention potential of each URL and placement:

Time in-view

Adloox detects if the ad unit has been fully viewed, and for how long.

Screen share

Size matters: Adloox analyzes the ratio of the ad unit over the active tab or app.

User engagement

Adloox detects if the user has interacted with the ad or the screen.

Contextual

If measured impressions are non-brand safe or invalid traffic, the score is set to 0.