Suppliers are increasingly encountering numerous challenges to their traffic quality and are finding it difficult to ensure a human-only audience for their clients. Many viewability vendors on the market today do not offer intelligent and actionable data, and suppliers are left unable to remove hidden fraudulent traffic. Even premium publishers can fall victim to fraud, especially if they move inventory into programmatic.
Discover the true value of your inventory
Minimise discrepancies with agencies and advertisers on ad fraud and viewability figures
Forecast viewable impressions for future campaigns
Price inventory accurately based on viewability figures
Reduce levels of ad fraud to below industry standards
Success you can measure
BRAND SAFETY BREACHES