The ad fraud issue could be more than twice as big as first thought — advertisers stand to lose $16.4 billion to it this year

by
Adloox
on
March 16, 2017
in
Press
A study commissioned by WPP ad agencies The&Partnership and conducted by ad verification company Adloox estimates advertisers could be wasting $16.4 billion to fraudulent traffic and clicks manufactured by bots in 2017.