Adloox, the European auditing firm providing deeper verification for Brands, Agencies and Suppliers, today announced it is the first company this year to be accredited by the Media Rating Council (MRC) for the more advanced Fraud detection aka Sophisticated Invalid Traffic (SIVT desktop).
On 29 January, Marc Pritchard, global chief brand officer at Procter & Gamble, delivered a keynote at the US IAB Annual Leadership Meeting, which has since sent shockwaves through the advertising industry, and rightly so.
IgnitionOne and Netmining Partner with Adloox on Global Engagement to Deliver Cross-channel Fraud Analytics to Major Agency and Top Brand Marketers
Lutter contre des fraudeurs aux méthodes de plus en plus sophistiquées est devenu le coeur de métier de sociétés comme Adloox, Integral Ad Science ou encore WhiteOps.
Nous étions présents au HUBFORUM ce mois-ci. A cette occasion, plusieurs professionnels se sont succédés pour présenter les dernières tendances en matière de marketing digital. Nous avons été particulièrement marqué par Romain Bellion, qui a mis en lumière un phénomène encore peu connu des marketeurs, mais dont les effets pourraient faire un malheur sur la toile : la fraude publicitaire.
Adloox are an exclusive sponsor of this year's CMO Summit.
"Botty" the robot has been travelling around the world, all at the expense of your client's stolen online budget
Missed this year's dmexco? Catch up on all the highlights at the Adloox stand with our recap video. Find out what sets us apart from the competition and why over 200 companies are now using the world's first Audit Verification Company.
Adloox were an exclusive sponsor of this year's biggest digital event in Paris.
It’s been an action packed year for Adloox and we’re very excited to be returning to Cologne this September. Drop by our stand to find out about the latest developments in our ground-breaking audit verification technology and help yourself to one of our signature cocktails.
Adloox are sponsoring this year's Brand Safety Summit New York.
In October 2016 the 7th Annual Next Generation CMO Summit will bring together a select group of 100 senior marketing decision makers and business leaders from across North America.
In the last few years, programmatic advertising has completely changed the media buying landscape. Although some challenges have emerged with it, the opportunities for both advertisers, media agencies, publishers and ad tech, have regenerated the advertising industry.
Advertisers are losing $7.2bn to advertising fraud annually and steps must be taken to rectify this, say ad fraud experts Adloox
The AppNexus Summit is just around the corner and we are proud to be a leading sponsor this year!
This report explores the topic of ad viewability in the UK. It looks at the issues of definitions, viewability rates and the performance of various types of ad formats and placements. At the heart of everything, though, is the question of viewability’s importance as a performance metric.
Last week, Theresa May launched a taskforce to combat financial fraud in the UK. She declared that "fraud shames our financial system" and put the cost to the country at £479 million. What do we think when we hear that? It’s a big number? Not before time? Or quite possibly – glad that’s not us?
Adloox is proudly sponsoring this year’s Brand Safety Summit 2016. The Brand Safety Summit is the industry’s premier brand safety event, and will be held on May 9th at The Soho Hotel.
We are happy to welcome Infectious Media into our Adloox Approved Supplier (AAS) Scheme. This partnership highlights Infectious Media’s commitment to implementing new standards in brand safety, viewability and ad fraud prevention. By embracing Adloox’s sophisticated verification technology, Infectious Media can deliver higher performance, more accountability and bolster the confidence of its clients.
We are proud to welcome Cream UK as the latest agency to join the Adloox Approved Agency Scheme. Cream UK’s membership highlights a strong commitment to rigorously stamp out malpractice in advertising and their zero-tolerance approach to ad fraud, ensuring their clients always get the results they deserve.
2015 saw ad blocking grab all the headlines. But a recent study has highlighted an issue that we think is more deserving of marketers’ immediate attention – ad fraud. The research conducted by the Association of National Advertisers (ANA) concluded that advertisers will lose $7.2billion to ad fraud this year, up 14% from 2015.
The&Partnership is to investigate the scale and impact of ad fraud on the industry, teaming up with content verification firm Adloox which has already found that the extent of adspend wasted globally each year on fraudulent websites and views may be larger than previously reported.
We are delighted to announce All Response Media as our latest client in the Adloox Approved Agency Scheme (AAA)!