Our Story

Founded in 2009 in Paris by
Romain Bellion and Anthony Dufoi,
we are the world’s first Audit Verification Company. 

Today, Adloox is an independent global audit verification
company with offices in London, Paris and New York. We serve over 300
clients, including agencies, publishers, brands and trading desks, across 52
markets worldwide and partner with some of the largest DSP’s in the industry.

« In 2009, when we looked at the programmatic landscape, we saw a hugely broken system.

Advertisers were pouring millions of dollars into campaigns with no guarantee their ads would appear where they should or that a potential customer would ever see them.

Yet the biggest problem with ad fraud was how little was being done to combat it.

We saw the need for a different type of technology, one that would protect advertising spend from fraud, ensure brands never appear on damaging websites and guarantee that brand stories are always heard. And we knew it would take a different kind of company to build it.

That’s why we founded Adloox. »
— Romain Bellion
The Team
Marco Ricci
CEO

Marco joined the company as Chief Executive Officer three years ago. He has led Sales teams at Google in New York and London, establishing worldwide deals for Doubleclick across 32 markets. He has managed Technology and Innovation teams at WPP GroupM and Publicis Starcom, and more recently as Managing Director at RTB specialists VisualDNA. Marco's real passion is Verification, having previously cut his teeth as Global VP for Telemetry. 

Get in touch with Marco
Anthony Dufoi
Co-Founder & CFO

Anthony co-founded Adloox with Romain in 2009. He is our Chief Financial Officer, managing both the Finance and HR departments. Before Adloox, Anthony worked in the Private Banking sector at LCL. Anthony also has a distinguished career in HR and Recruitment, managing large teams at Michael Page and Fortis Bank. Anthony has a degree in Business Management from Reims Management School. He is a top tennis player and a big fan of Xbox.  

Get in touch with Anthony
Romain Bellion
Co-Founder & CTO

Romain is the brainchild behind the Adloox technology, and is one of our co-founders.  Romain started his digital career as a Product Manager for Yoorz Digital, but was also a professional Rugby player for Paris Université Club for 5 years. Romain gained valuable experience of Sell side Monetization during his time at Hi Media, one of Europe's Premium Ad networks. Romain is still passionate about sport, and is a devoted father of two and family man.  

Get in touch with Romain
Bruno Galeppe
SVP Engineering

Bruno is our SVP Engineering, leading the development of Adloox solutions and ensuring the continual high performance of our platform. He has exercised his digital talent in the field of mobile telephony and public transport, where he specialised in the management of very large databases, and the application of open-source solutions in the corporate world. Bruno is graduated in IT and electronics from Université Paris-Est Créteil

Get in touch with Bruno
Marco Ricci
CEO

Marco joined the company as Chief Executive Officer three years ago. He has led Sales teams at Google in New York and London, establishing worldwide deals for Doubleclick across 32 markets. He has managed Technology and Innovation teams at WPP GroupM and Publicis Starcom, and more recently as Managing Director at RTB specialists VisualDNA. Marco's real passion is Verification, having previously cut his teeth as Global VP for Telemetry. 

Get in touch with Marco
Anthony Dufoi
Co-Founder & CFO

Anthony co-founded Adloox with Romain in 2009. He is our Chief Financial Officer, managing both the Finance and HR departments. Before Adloox, Anthony worked in the Private Banking sector at LCL. Anthony also has a distinguished career in HR and Recruitment, managing large teams at Michael Page and Fortis Bank. Anthony has a degree in Business Management from Reims Management School. He is a top tennis player and a big fan of Xbox.  

Get in touch with Anthony
Romain Bellion
Co-Founder & CTO

Romain is the brainchild behind the Adloox technology, and is one of our co-founders.  Romain started his digital career as a Product Manager for Yoorz Digital, but was also a professional Rugby player for Paris Université Club for 5 years. Romain gained valuable experience of Sell side Monetization during his time at Hi Media, one of Europe's Premium Ad networks. Romain is still passionate about sport, and is a devoted father of two and family man.  

Get in touch with Romain
Bruno Galeppe
SVP Engineering

Bruno is our SVP Engineering, leading the development of Adloox solutions and ensuring the continual high performance of our platform. He has exercised his digital talent in the field of mobile telephony and public transport, where he specialised in the management of very large databases, and the application of open-source solutions in the corporate world. Bruno is graduated in IT and electronics from Université Paris-Est Créteil

Get in touch with Bruno
We are always looking for new talent
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