Ex Criteo and Beeswax exec -Chris Penfold- to join Adloox Ltd as General Manager
London - June 13 2018 — Adloox today announced the appointment of Chris Penfold as General Manager of Adloox Ltd to develop and scale the Adloox business across Europe.
Chris will be based in London and head up the commercial and client facing side of the business.
Chris brings more than 15 years of leadership experience in the media and technology industry to his new role as General Manager. Most recently, Chris established successfully Beeswax in Europe, building a team and revenue from scratch in a very competitive area. Chris is also ex Criteo where he spent most of his career, 8 years, in Europe, US and APAC… A family man, Chris is also a keen sports fan.
“ With fraud, viewability and brand safety so high on the current industry agenda, joining Adloox was an easy decision for me. With the existing team, product set and the current roadmap, Adloox are perfectly positioned to help advertisers, agencies and vendors navigate an increasingly complicated market space. ” said Chris.
“Chris's experience and leadership will help Adloox entering into his next chapter. His role will be key for our future, scaling and developing the business the same way he did in his previous roles. He was the choice number one of the Board and myself, it's a great news for Adloox!" said Romain Bellion, adloox's CEO and co-founder.